Three words authors dread ~ by Joanne Jaytanie

There are three words that nearly all authors dread—advertising, marketing, and promotion. By nature, most authors are introverts. They want to write their stories and put them out into the world and have readers gobble them up. Wouldn’t that be a wonderful world?

Even with my background in marketing, I’m no different. Promoting my books is a challenge. I have discovered that the more you do it, the easier it becomes. Think of it this way, you have produced a product—I  know it’s not a product to us, it’s hours, weeks, months of pouring our thoughts, feelings, and emotions on to a page and creating a world that is unique and exciting.

Every story you write will feel this way—that’s what makes you an author. However, when you remove the emotional attachment and look at it from an outsider’s perspective, it is a product.  

Indie, hybrid, or traditionally published, you will have to promote to succeed. Facebook, Pinterest, Instagram, and Twitter are all places you can spread the word. Have you done any interviews? Magazines, blog tours, and podcasts are all great venues to use.

I interviewed with InD’tale Magazine. My interview was published in the February issue. Interviews are a great opportunity for readers to get to know you as a person and author.

In truth, the number of authors who release books each year is staggering and is on the rise.

If your goal is to have more than your family and close friends know about your books you must promote. No matter your budget, with research and perseverance, you can find ways to let people know about your book.

For more information about Joanne and read her posts click here.

Until next time~

Joanne